Mountain of Youth campaign
The Mountain of Youth is the creative idea driving our campaign. Part French Alps, part mythical land, where evian water flows and keeps its inhabitants forever youthful. Quenching their thirst at the magic source of evian, the people of the Mountain of Youth display a joyful and playful energy. They share a deep sense of self care and a very chic je ne sais quoi, inspiring others to live young.
360 ecosystem overview
We have taken a full 360 ecosystem approach for the Mountain of Youth campaign, targeting a variety of consumers across multiple touchpoints.
The teaser phase prepares the ground to land our new campaign, teasing a hidden world and slowly revealing the Mountain of Youth.
Digital
Reveal
The Reveal phase installs the new communication territory by using assets that introduce the Mountain of Youth and its inhabitants.
TV
30 second ad
Rocks/baby/yeti/snowfight
15 second ad
Baby
OOH/DOOH
Digital
Earned media
Establish
The Establish phase emphasises the particular reason-to-believe and expands the territory to include sport and fashion partnerships.
Digital
OOH/DOOH
Digital
Earned Media
Convert
The Convert phase communicates our product superiority with the aim to convert to purchase
POS
Digital
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