Our Purpose

For Danonino, there is nothing more important than kids. That's why, for more than 50 years, Danonino has been helping parents on the growth of their children.

There are more than 60* milion families enjoying our products in 23 countries all around the world.

Ware are proud of the role that we play in the everyday lives of families everywhere and conscious of the responsabilities that come with it.

*Number of households who buy Danonino once a year art a minimum, in countries where Danonino is present. MAT September 2017, Europanel.

Who we are

We believe eating healthily doesn’t have to be a constant battle-ground between parents and kids. We offer Yummy dairy snacks that are full of nutrients to fuel the healthy growth of your kids. They always come in delicious tastes, textures and playful packs that your kids will keep asking you for.

1965

Launch

Gerveais the pioneer that invented the yoghurts for kids.

1972 - 1980

Market Expansion

Danone merged with BSN-Gervais and planned the expansion to cross the ocean and reach Latin America and the United States.

1980 - 2008

Golden Years

Consistency on growth claiming. During this time period the brand focuses on cultivating kids love through Dino. At the moment, there were few competitors.

2008 - 2018

Period of decline

During these years, more competitors entered the market and the brand had low media investment. The positioning was far from growth.

2018 - 2019

Brand restage 1

Danonino was in search for strategic pivot and relevant platforms and shifted the focus on naturality.

2021 - Current

Brand restage 2

We are now focused on our strengths: Dino, being playful and healthy! The goal is to reignite kids love and parents' trust through Dino.

Fueling kids' growth for more than 50 years