Values & Personality

Brand Personality

Every single consumer touchpoint—from pack and product to immersive retail experiences, down to the subject line of an email is informed by the combination of our brand personality, core values and key design principles.

Our Values & Personality

Health

Promoting a healthy hydration supporting physical and mental wellness to enjoy a fulfilled and youthful lifestyle.

Leading edge

Breaking conventional codes to embrace our pioneer position in the category and encourage progress.

Joie de vivre

Spreading our joyful and playful energy, as a philosophy of life.

Effortlessly chic

Celebrating a special kind of chic: joyful, light-hearted & effortless.

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Creative Brand Idea

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Danone Brand Books

Welcome to brand books online. Here, brands can share with you their whole identity. Deep dive in their world to understand their values, their objective, their products and mostly how they do it.

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