Mountain of Youth Clubhouse
An immersive experience that imagines the inside of the mountain as a wonderland for joyous rejuvenation. The Mountain of Youth Clubhouse is an overarching concept for all event experiences. This concept should be used when creating any new event. It allows us to build a place that is unique and distinct for evian no matter the context.
An immersive experience that imagines the inside of the mountain as a wonderland for joyous rejuvenation. The Mountain of Youth Clubhouse is an overarching concept for all event experiences. This concept should be used when creating any new event. It allows us to build a place that is unique and distinct for evian no matter the context.
The Graphic Principles
We use our brand assets in the Clubhouse to keep consistency across our brand. For more information, please see our visual identity toolkit
Mountain of Youth Imagery
For the Clubhouse activation, we use our Mountain of Youth imagery, creating consistency for our audience.
evian Beacons
The beacons are interactive moments in our spaces. They are designed to engage the audience to interact and create social content that amplifies the event. Brand beacons should be playful, lighthearted and effortless. They change depending on the event, and should reflect the key theme of the event, bringing variety to every evian event.
Water Reflection Room
Interactive space that displays our bottles within an immersive watery environment that mimics the MoY setting. Light reflects across the Mylar walls, bringing an ever changing water effect to surround the display and guests as they are encouraged to dwell within the setting and explore.
Product Installation
An installation bringing to life the MoY campaign image through large scale print and a display plinth. The tactile plinth finish gives a materiality to the scene, while the back illuminated image sets a crisp, cool atmosphere.
Mini Golf Course
An interactive mini golf experience that feels like playing amongst the mountains. Snowy mountains create the obstacles to the final hole, while branded pink golf balls, clubs and flags bring a chic and premium look. This beacon is best used during TAEC and other golf related events.
Ping Pong Table
A playful and elegant interactive element, bringing a joyful place to socialise and enjoy. Prominent pink branding with bold pattern use on the table and paddles make the table tennis distinctive, inviting people to play. This beacon is best used during tennis themed activations.
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