Creative Brand Idea
The Mountain of Youth
Part French Alps, part mystical land where evian water flows and keeps its inhabitants forever youthful. Quenching their thirst at evian’s source, the people of the Mountain of Youth possess a joyful, playful energy. Their deep sense of self care and very chic ‘je ne sais quoi’, inspires others to live young.
evian Communication Framework
Brand Purpose
evian helps people to live young
HAS – mountain-made minerals
DOES – that revitalize the body & mind
FEEL – to make you feel youthful
Up to forever
Creative Platform
Live young
Inspiring people to stay youthful, body and mind, whatever their age, by adopting simple, healthy and joyful behaviours.
10+ years
Campaign Idea
The Mountain of Youth
Part French Alps, part mystical land where evian water flows and keeps its inhabitants forever youthful.
Quenching their thirst at evian's source, the people of the Mountain of Youth possess a joyful, playful energy.
3+ years
Campaign Execution
MOY Launch
Executing the campaign and accompanying activations across all relevant channels/vehicles.
2024
- Creative Platform
- Creative Platform
- Campaign Idea
- Brand Promise
- Campaign Execution
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