Keep the IP team engaged in the process
Keep the IP team engaged in the process
Key messages to keep in mind from an IP perspective
Registered Trademark
This new Danone endorser logo is currently being registered as a trademark in all Danone countries
Registered Trademark
Registered Trademark
Consistency
Consistency is key to protect and enforce our Distinctive Brand Assets
Endorser Guidelines
Comply with the Danone Endorser guidelines: never modify shape, size, proportion and/or colour
Registered Trademark
Additional Protection
If you develop a version not in Latin character: contact the IP team to proceed with additional TM protection
Registered Trademark
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