Our product philosophy

 WE AREWE ARE NOT

HEALTH BENEFIT

- Volvic's unique natural mineral water offers a natural and low mineralised hydration for everyone - Offering tasty and healthy alternatives to sugary drinks

- Soft, sugary drinks - Made with artificial flavours and preservatives, nor additives

NUTRITION

- Our aquadrinks have less than <=50g/L of sugar content - Sugar free for some products such as Touch of Fruit

- Too fatty, too sweet, too salty

NATURALITY

- Volvic water is naturally filtered by six layers of volcanic rocks. - Aquadrinks use this unique water as a base to offer some healthy and tasty alternatives to soft drinks

- A mix of different spring water

FLAVORS

- The taste of nature: a unique, fresh & raw taste coming from a unique filtration process - Tasty and refreshing - Offering flavors for each occasion and needs

- Artificially sweetened - Dull flavors

INGREDIENTS

- Sourcing transparency - Our tea is certified sustainable agriculture with green farming

- Indulgent ingredients - Untraceable ingredients

SOURCING

- Traceable sourcing of our ingredients - Sustainable sourcing for our plastic bottle recycled

- Irresponsible and/or Lack of transparency

PACKAGING

- Bottles 100% recycled and recyclable (expect label and cap) in Germany and soon for all our main other markets by 2025 (France, UK, CH, BE)

- Standing still when it comes to packaging

SUSTAINABILITY

- Reaching 100% rPET in Europe by 2025. - Protecting the source biodiversity for more than 15 years in collaboration with local actors - Certified B corp since 2020. - Contribute to develop environmentally friendly agricultural policies

- Perfect - Working without thinking about reducing our impact on nature and biodiversity

TARGET

- Adapted for every moment in the day - Inclusive: total penetration potential - Family friendly

- Niche market - Exclusive

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