WE ARE | WE ARE NOT | |
---|---|---|
HEALTH BENEFIT | - Volvic's unique natural mineral water offers a natural and low mineralised hydration for everyone - Offering tasty and healthy alternatives to sugary drinks | - Soft, sugary drinks - Made with artificial flavours and preservatives, nor additives |
NUTRITION | - Our aquadrinks have less than <=50g/L of sugar content - Sugar free for some products such as Touch of Fruit | - Too fatty, too sweet, too salty |
NATURALITY | - Volvic water is naturally filtered by six layers of volcanic rocks. - Aquadrinks use this unique water as a base to offer some healthy and tasty alternatives to soft drinks | - A mix of different spring water |
FLAVORS | - The taste of nature: a unique, fresh & raw taste coming from a unique filtration process - Tasty and refreshing - Offering flavors for each occasion and needs | - Artificially sweetened - Dull flavors |
INGREDIENTS | - Sourcing transparency - Our tea is certified sustainable agriculture with green farming | - Indulgent ingredients - Untraceable ingredients |
SOURCING | - Traceable sourcing of our ingredients - Sustainable sourcing for our plastic bottle recycled | - Irresponsible and/or Lack of transparency |
PACKAGING | - Bottles 100% recycled and recyclable (expect label and cap) in Germany and soon for all our main other markets by 2025 (France, UK, CH, BE) | - Standing still when it comes to packaging |
SUSTAINABILITY | - Reaching 100% rPET in Europe by 2025. - Protecting the source biodiversity for more than 15 years in collaboration with local actors - Certified B corp since 2020. - Contribute to develop environmentally friendly agricultural policies | - Perfect - Working without thinking about reducing our impact on nature and biodiversity |
TARGET | - Adapted for every moment in the day - Inclusive: total penetration potential - Family friendly | - Niche market - Exclusive |