Distinctive Brand Assets
Overview
Logo
Overview
LOCK-UP STRUCTURE
AND LOGO SAFE ZONE
The position and proportion of the logo elements are strictly determined. They must not be changed or redrawn for any reason.
The Safe Zone is a protection area that ensures the Volvic logo will always be clearly recognisable and distinguishable from other packaging elements.
It is prohibited to use any sort of artworks, typography or other graphic element within this zone.
Typography
Overview
Volvic's brand font family is ANDES. Its different terminals, among other elements, give it charm and character.
Two cuts of Andes are used: ANDES NEUE AND ANDES CONDENSED, in a variety of weights depending on their usage.
For specific local market languages that use non-Roman alphabets, e.g., Chinese, Arabic, Cyrillic and Greek, etc., an equivalent typeface can be provided by the Global Team upon request.
Colors
PRIMARY COLORS
Independently of the printing process or material used, the Volvic colours must always be consistent. CMYK GUIDELINES for proper reproduction are indicated here. These values should be adjusted depending on the printing technique and material to match the correct shade.
SPECIFIC COLOURS
CMYK GUIDELINES for proper reproduction are indicated here. These values should be adjusted depending on the printing technique and material to match the correct shade. Specific colours are used for specific transportation packaging and items, as listed beside;
AQUADRINKS COLOURS
INFOGRAPHICS
FILTRATION 1
Volvic's water is filtered through six layers of volcanoic rock. To help demonstrate this process, an infographic was developed by the Volvic Global team.
The filtration infographic follows the shape of Volvic's brandmark and is a primary asset only used on pack. Labelled arrows help tell the story in a simple and direct way.
FILTRATION 2
Volvic's water is filtered through six layers of volcanoic rock. To help demonstrate this process, an infographic was developed by the Volvic Global team.
The filtration infographic follows the shape of Volvic's brandmark and is a primary asset only used on pack. Labelled arrows help tell the story in a simple and direct way.
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