Volvic Aqua drinks - Brand marks
Overview
The Volvic brand mark is a key component of our brand. It helps tell our story and is a recognisable asset that is used wherever possible. Our aqua drinks brand mark has been adapted to work with sub-ranges. Our brand mark is printed in CMYK but where possible the word mark outline should be printed in Pantone 7732C.
Trademark
The trademarked word mark has been moved up to allow more space for typography and our swoosh shape has been filled in to ensure there are no awkward areas behind the illustration.
Illustrations
Our illustration always sits to the bottom right of our Volcano. It's positioning and negative space helps to suggest our swoosh shape at the base of our logo.
Sizing
When the brand mark falls below 20mm you should only use our simplified version. This version is not to be used with illustrations
Our aqua drinks brand mark can be used at different sizes depending on application. To ensure the brand mark can be scaled up and down with consistency. We have created multiple versions that meet print requirements for stroke outline and registered symbol.
Positioning
Our aqua drinks brand mark should always be positioned centrally and placed towards the top of the cutter to allow clear space for illustration.
Placement area
To calculate placement area for our brand mark and illustration, we create a 6x6 square using the width (X) of our volcano as our guide
Illustrations
To signify flavors on our packs, we use illustration. The style can vary between ranges but should always stay proportionate to each other.
Placement area
To calculate placement area for our brand mark and illustration, we create a 6x6 square using the width (X) of our volcano as our guide.
It is important that our illustrations appear consistent in scale across different packs.
Chains
Our chains serve as a unique reminder of the origins of our water. They are used as the background of our labels and shrinks to add colour, craft and brand recognition. Our chains have been drawn to fit a variety of SKU sizes, ensuring the front face stays consistent across all and the red kite is always sitting comfortably within the chain shown opposite.
Typography
Our variant typography in our brand mark has been designed with brand consistency in mind. It has been tested across over 40 SKUs to ensure consistent sizing, styles and legibility.
Subrange Typography
Our sub range typography is a bespoke word mark created using our brand font Andes as a starting point. It includes a playful combination of upper and lowercase characters to add a unique and playful charm. There is a bespoke word mark available for all ranges.
Flavor Typography
For our flavour typography, we use Andes Condensed. It is bold and legible and allows for longer variant titles in German and French.
Dont's
Our aqua drinks brand mark has been tried and tested vigorously to ensure cohesion across our brand world. It is important that you do not alter our brand mark in any way and follow the guidelines provided. The examples demonstrate what you MUST NOT do.
Volvic Aqua drinks - Brand Chains
Colours - Touch of UK
Please ensure that our backgrounds are printed using 100% Solid Coated PMS and are always crosschecked using an up-to-date Pantone Solid Coated Colour book.
Tint
A tint can be applied to create the texture of the chains. The tint has been worked out to be consistent across colours. Please ensure you stick to the percentage supplied.
Volvic Green
Our Volvic green is a consistent colour across our brand and should be used wherever green is applied. If there is insufficient contrast or clashing colours, please use white.
Colours - Touch of DE
Colours - Juicy FR, DE
Colours - TEE, DE, CH
Formats
Our chains serve as a unique reminder of the origins of our water. They are used as the background of our labels and shrinks to add colour, craft and brand recognition.Our chains have been drawn to fit a variety of SKU sizes, ensuring the front face stays consistent across all and the red kite is always sitting comfortably within the chain shown opposite.
Volvic Aqua drinks - Illustrations
Style Overview
To signify flavour on our packs, we use illustration. Our style can flex across markets, but the focus should always be on taste and refreshment. We employ two different styles of illustration. While the composition and elements differ across propositions and markets, each uses one of these two styles.
Botanical
Inspired by realistic botanical illustrations, this style allows us to create beautiful compositions full of flavour. The colours have been dialled up to create maximum taste appeal. This style is used across Touch of UK, Touch DE, Juicy FR & DE, and Tee CH
Watercolour
Due to certain restrictions in Germany, some of our ranges need to become more illustrative. Our watercolour style uses similar compositions but incorporates more brush strokes and softer lighting. This style is ONLY to be used across Tee Zero DE and Touch Zero DE
Overview of the compositions in use across the ranges.
Touch of Sugar Free UK
Vibrant and tasty
Our illustration feels realistic, dialling up the taste. The vibrant colours make the fruit appear fresh and inviting. It is lit from top left.
Stand-out
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Direction
The main fruits should always face inwards (to the left) creating visual cohesion overall.
Proportions
Whilst the shapes of the fruits differ, it is important that the scale always feels similar across variants
Refreshing
The water droplets and splashes add refreshment cues and emphasise that these are aqua drinks.
Touch DE
Vibrant and tasty
Our illustration feels realistic, dialling up the taste. The vibrant colours make the fruit appear fresh and inviting. It is lit from top left.
Stand-out
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Direction
The main fruits should always face inwards (to the left) creating visual cohesion overall.
Proportions
Whilst the shapes of the fruits differ, it is important that the scale always feels similar across variants
Refreshing
The water droplets and splashes add refreshment cues and emphasise that these are aqua drinks.
Touch Zero DE
More illustrative
Due to certain restrictions in Germany, some of our ranges need to become more illustrative. Our Touch Zero illustrations are simplified and incorporate watercolor brush strokes, whilst still retaining vibrancy and taste appeal.
Stand-out
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Direction
The main fruits should always face inwards (to the left) creating visual cohesion overall.
Proportions
Whilst the shapes of the fruits differ, it is important that the scale always feels similar across variants
TEE & TEE ZERO DE
More illustrative
Due to certain restrictions in Germany, some of our ranges need to become more illustrative. Our Touch Zero illustrations are simplified and incorporate watercolor brush strokes, whilst still retaining vibrancy and taste appeal.
Stand-out
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Direction
The main fruits should always face inwards (to the left) creating visual cohesion overall.
Proportions
Whilst the shapes of the fruits differ, it is important that the scale always feels similar across variants
Refreshing
The water droplets and splashes add refreshment cues and emphasise that these are aqua drinks.
TEE CH
Vibrant and tasty
Our illustration feels realistic, dialling up the taste. The vibrant colours make the fruit appear fresh and inviting. It is lit from top left.
Stand-out
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Direction
The main fruits should always face inwards (to the left) creating visual cohesion overall.
Proportions
Whilst the shapes of the fruits differ, it is important that the scale always feels similar across variants
Leaves
Our Tee leaves are consistent across our fruits in size and position. They have droplets on them to add to refreshment cues.
Our Tee CH illustrations have subtle shadows to add depth.
HIBISCUS CH
Vibrant and beautiful
Our illustration feels realistic, dialling up the taste. The vibrant colours make the fruit appear fresh and inviting. It is lit from top left.
Stand-out
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Flowers facing inwards
The main flowers should always face inwards (to the left) creating visual cohesion overall.
Proportions
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Leaves
Our Tee leaves are consistent across our flowers in size and position. They have droplets on them to add to refreshment cues.
JUICY DE, FR
Dynamic
The compositions in our Juicy range are more dynamic. They have movement and motion to them and feel more playful than our core cameos.
Vibrant and tasty
Our illustration feels realistic, dialling up the taste. The vibrant colours help the fruit to feel fresh and inviting. It is lit from top left.
Stand-out
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Proportions
Whilst the background colour is born from the flavour, the colour of the fruits must have sufficient contrast.
Refreshing
The water droplets and splashes add refreshment cues and emphasise that these are aqua drinks.
ACCESS ALL RESOURCES
Haven't found what you're looking for?
Discover all resources