For colour fidelity we define some values as a reference.

• Purpose: Emphasize brand messaging.​

• Where: Utilize the bottle in brand-focused assets that are distant from the point of sale (POS), such as TV/online campaigns, billboards, and general awareness visuals.​

• Why: The bottle symbolizes the core product experience, reinforcing brand recognition and association with immunity support​

• Purpose: Drive purchase intent.​

• Where: Use the pack in assets closer to the shelves / points of sales.

• Why: The pack connects with the consumer at the point of decision-making, showcasing the product format they will physically select.​

Elements locked in the design, which need to be translated in local adaptation

1. Actimel bottle & Halo​

2. Actimel logo ​

3. Flavored-color band​

4. Flavor tag: fixed height of 6,3mm for x4 and 9,6mm for all other formats​

5. L.Casei and Vit RTB pills – placement, size and font size. In the case of trays, please extend the extend Flavor and RTB tabs to the center in a way the text is not hidden by the tray. fixed height of 6,3mm for x4 and 9,6mm for all other formats​

6. Masterbrand logo (for CBUs concerned)​

7. Fruit - depiction, size and placement (FR exception

Elements locked in the design, to be adapted locally and checked with global team

8. L.Casei and Vit RTB pills – text to be adapted to recipe/legal constraints

Elements to be determined by local teams​

9.  Legal mentions/Disclaimers