Actimel Blue
#2d467d
Pantone 654
RGB 45/70/125
CMYK 100/80/25
Design principles
Distinctive Brand Assets
Overview
ICONIC PACK
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BOTTLE SHAPE
LOGO
Our Logo
Overview
Our logo has been made in a way to give it a Holistic balance between the name and the logo. The energetic vigour coded by “Acti-” is balanced with gentle softness coded by feminine“-mel”. The Actimel typo is an original design, applied in 2 colours grading one into the other.
Minimum size
The Core Logo should never be reproduced at sizes smaller than 15 mm, which is the absolute minimum width necessary to ensure that the details within the logos components are not compromised. The length of the logo must be equal to 4 times its height.
How to use it
On packaging
Our logo is used horizontally on our different small bottle packs
On bottle
Our logo is used vertically on a banderole on our big format.
Our Typography
For benefit, ingredients, flavour descriptor and all texts referring to the brand we use the following: Graphik Medium and Graphik Semibold.
Font Kits
Download the kit of fonts to help you build your Actimel content.
Graphik
Photography
Packaging Photography
Ingredients Photography
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