Black
#2D2926
/content/dam/digital/global/yopro-bb/visual-identity/colors/Black.png
Pantone Black C
RGB 45 41 38
CMYK 0 9 16 82
OUR LOGO
Big enough to be seen. Bold enough to take anything on. Our brand muscles in on shelves and doesn't care who knows it.
A QUICK OVERVIEW
Sitting on a dark background to stand out, we are proud to have a fearless branding.
HOW TO USE IT
Our fearless branding is expressed through our fierce, bold logo. Depending on the space available, we can display it vertically or horizontally.
On packaging - spoonable format
Our logo is used horizontally on our spoonable formats, ensuring it stands out.
On packaging - drinks & pouch formats
Our logo is used vertically on our drinkable formats (Fermented drinks, UHT) and sometines on our Big pots spoonables.
On packaging - big pot
Our logo is used either vertically or horizontally depending on the width of the pot, so we can leverage the full space to get YoPRO logo standing out.
CONSTRUCTION
The YoPRO brand must always be used hand in hand with Danone as it’s how our brand is legally registered.
- front
- separator
- back
LOCK-UPS
These elements are locked-up together in an efficient and clear way - making use of the available space on-pack and maximising our visibility on shelves. Different options are available whether you're using the fix or flexed system.
Fix logo
Flex logo
CLEARSPACES
Ample distance should be used to protect the brand mark. Minimum 0.2X.
- front
- separator
- back
COLOUR & SCALE
SIGNATURE BLACK. We want to stand out. We want to create contrast. So black is our colour.
WHITE LOGO
This is our white logo, to be used on a black, or dark, background, including packaging, website or other materials.
BLACK LOGO
This is our black logo, whenever you need to use it on white or light backgrounds.
APPLICATIONS
Here are some concrete applications regarding how our logo is depicted.
LOGO VARIATION AROUND THE WORLD
YoPRO and our local market adaptations share the same visual DNA throughout all versions of the logo marks. Our brand has different naming across countries for Trademark and Intellectual Property reason. The primary brand mark is YoPRO. Secondary brand marks are HiPRO, MyPRO+, Oikos Pro & Oikos.
OUR COLOURS
Colour is used in harmony with black to inject mouth-watering flavour into the brand.
FLAVOUR VARIATIONS
A guide to creating flavour colour communications that suit the market's product range using the base flavours as a foundation.
OUR TYPOGRAPHY
Typography is a key element within the YoPRO brand world with many different roles to play.
FONTS
Our fonts are part of the Futura font family.
FONT FAMILY MODULE
Our primary typeface has been chosen to display all core information and can be purchased using the details below. linotype.com / INFO@LINOTYPE.COM. It is the responsibility of all agencies working on designs outlined within this VIS to purchase the recommended fonts and appropriate license agreement for their own market needs.
Headline Font: FUTURA STD BOLD
This is our white logo, to be used on a black, or dark, background, including packaging, website or other materials.
Secondary Font: FUTURA STD MEDIUM
This is our black logo, whenever you need to use it on white or light backgrounds.
Storytelling Font: FUTURA CONDENSED MEDIUM
This is our white logo, to be used on a black, or dark, background, including packaging, website or other materials.
Informative Font: FUTURA STD MEDIUM (LOWER)
This is our black logo, whenever you need to use it on white or light backgrounds.
FONT ALIGNMENT
Type system utilizes the varying weights of Futura to create a strong balance for any communication.
Type Layout is adaptable and open to interpretation depending on the type of communication being produced. Colour, Size & Alignment can all be adapted to suit the communication.
TYPOGRAPHY EXEMPLIFICATION
We're leveraging different font size and declination of Futura font on the packaging, highlighting key info and strenghtening our brand architecture.
OUR ICONOGRAPHY
Taking advantage of free space such as closures to connect and communicating key product attributes.
ICONOGRAPHY GUIDELINES
High-impact suite of icons that can be used on pack to communicate the product benefits and align with category performance cues. Upfront and immediate typographic icons that can be used on pack to communicate the product benefits. The icons, both pictogram and typographic, take on the flavour colour of the pack. Use consistent spacing between icons.
PICTOGRAPHIC ICONS
TYPOGRAPHIC ICONS
on pack ICONS
CONSTRUCTION
Maintain proportions shown. Where possible place text for claims on two lines.
line work
Bold, strong solid lines for use in the icons. The corners and line ends should be squared. Curved corners may be used where it feels natural to do so e.g. bottom of milk bottle.
CREATING/ALTERNATIVES
Follow the rules above and ensure they feel part of the suite when placed amongst multiple claims.
CONSTRUCTION
Maintain proportions shown. Where possible place secondary text for claims on two lines.
TYPOGRAPHY
Centre aligned Futura Std Condensed Bold. The hero callout proportions is 3x, and the combined 2 support lines is 4x.
CREATING/ALTERNATIVES
Follow the rules above and ensure they feel part of the suite when placed amongst multiple claims.
CAP
Free space on the tops of closures enables us to create small storytelling dialogues with consumers.
BACK OF PACK
There are 2 defined approaches. First one, benefit & icon driven. Second one, story & copy driven.
Benefit-driven approach
Icons that visually and quickly communicate the product benefits and high performance to consumers. Introduced by a high level product / brand statement.
Story-driven approach
Story-driven approach that gives markets more opportunity to tailor their message, supported by select icons to reinforce High Performance Protein
OUR INGREDIENTS
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