Our Philosophy
| WE ARE | WE ARE NOT | |
|---|---|---|
Regarding Nutrition/Naturality | - Enjoyable and healthy - Nutriscore A or B - <10g of sugar - Everyday nutrients that parents are familiar with / fortification that consumers can understand - Consumed daily - Allergy aware - An inclusive brand - Transparent on the composition | - Just healthy (not a plain product) - Best n class on nutriscore - Sugar free, artificially sweetened - Using artificial sugar, flavors, ingredients - An allergy specialist |
Regarding Flavors | - Everyday kids fruity appealing flavors | - An indulgent flavor (no cookie flavors, chocolate) |
Regarding Packaging | - Consistent with brand tree and brand book - Leveraging our DBA on the pack - Kids friendly packaging (can be eaten by kids alone) - Playful by design - Support benefit and allow for RTB’s clarification - Compliant with Danone packaging roadmap | - Sharing formats - A toy - Crowded |
Regarding Functionality | - Growth supporting - Fortified in Vitamins D and calcium at least - The goodness of dairy | - A fully functional brand (e.g., Immunity, Gut health, a medicine...) - A supplement - Super charged - Plant-based |
Regarding The Texture | - Tailored for kids – can be eaten by a kid on its own - Playful in the texture - Always mixed fruits | - Sophisticated textures (e.g., triple layer) |
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