The logo shows a young boy looking up at a star. The boy evokes feelings of parental care – parents concerned with taking the best possible care of their children, particularly in their food choices. A star has positive connotations in all cultures, with associations including hope, quality, luck and universality.

The star is also a symbol of guidance for navigation and in setting a course for life – we all follow our own star and at Danone it’s no different. The star in our logo represents the North Star that guides us; under its light we can never lose our way and identity as Danoners.

Not to forget a more personal theme – the boy also represents Daniel Carasso, the son of Danone’s founder Isaac Carasso, the little boy his father called by the affectionate nickname “Danon”.

Logos for global external initiatives are created using a master “lock-up” and are meant to emphasize the connection between Danone and the respective initiative. Enhancing the consistency of our global external initiatives’ identities will greatly amplify our overall impact. This lock-up can only be used by global initiatives that have external communication impact and have been deployed and approved at a global level. Both global and local logos of the same initiative must use the lock-up artwork, and exceptions will be made following the established process.

MASTER ARTWORK The lock-up consists of placing the primary Danone logo alongside the initiative name, separated by a vertical rule. Use Danone Font and Danone blue for the initiative name. The length of the text can vary, ideally up to a maximum of three lines. If legibility is reduced due to a smaller size, the signature should be removed. This should be used in accordance with the terms and rules described in this brand book, following the use of the primary Danone logo, and only with the validated backgrounds. The logos of external initiatives should only be reproduced from the master artworks files and should not be redrawn or altered in any way. It is essential to preserve the integrity of the Danone logo, which should not be modified, distorted, or used partially or entirely to create any other logo

Note: These Masterbrand endorsement lock-ups have been specifically approved for global initiatives exclusively by the Danone corporate brand team. If there is any need to create a new external initiative logo using the Child Star graphic and Danone wordmark, please contact the Danone corporate brand team. 

Priority should be given to applying the composite logo within holding shapes, utilizing ample white space in the layout. The stamp version should be used when size restrictions are necessary or when a quick application is required.

There is also a stamp version of the composite logo, with a defined clear space area. However, this should only be considered as an alternative in extreme cases where holding shapes are not feasible.

Note: The construction principle of rectangle stamp based on the clear space area is the same for all Global external initiative logos. Here, we use Danone Institute just as an illustrative example.

Follow the same rules as for the master by by using holding shapes to create white space for the use of initiative composite logos.

The minimum space between the logo and the edge of the shapes should be half the diameter of the Child Star.

To ensure a strong connection to Danone, it is mandatory for initiatives carrying the Danone name to utilize the support lock-up. However, it is important to note that only global initiatives, which have been deployed and approved at the global level, are eligible to use the lock-up. Both global and local logos representing the same initiative must incorporate the lock-up artwork for uniformity and brand alignment.

 MASTER ARTWORK The support lock-up comprises the horizontal version of the Danone logo (without the signature) and initiative name in Danone One Font and Danone blue. It should be positioned either at the upper left or lower right corners, with a minimum margin of 2x, where x represents the size of the Child Star symbol. Internal initiative logos must must only be reproduced from master artworks files and should not be redrawn or altered in any way. It is essential to preserve the integrity of the Danone logo, which should not be modified, distorted, or used partially or entirely to create any other logo.

Note: These Masterbrand support lock-ups have been specifically approved for global initiatives exclusively by the Danone corporate brand team. If there is any need to create a new internal initiative logo using the Child Star graphic and Danone wordmark, please contact the Danone corporate brand team. 

Follow the same rules as for the master brand by using holding shapes to create white space for the use of initiative composite logos.

The minimum space between the logo and the edge of the shapes should be half the diameter of the Child Star. 

There is also a stamp version of the composite logo, with a defined clear space area. However, this should only be considered as an alternative in extreme cases where holding shapes are not feasible.

Note: The design principle of the rectangular stamp, using clear space, is the same for all Global internal initiative logos. Here, we use Danone Diversity, Equity & Inclusion just as an illustrative example. 

Priority should be given to applying the composite logo within holding shapes, utilizing ample white space in the layout. The stamp version should be used when size restrictions are necessary or when a quick application is required. 

For local initiatives and global initiatives that do not include the Danone wordmark and logo, an emblem can be created for internal use only. However, it is crucial to adhere to the following guidelines:

• Do NOT use the Danone wordmark or logo, whether in its entirety or partially, including in any lock-up or flex version. This applies to the addition of the emblem alongside the Danone logo.
• The emblem should NOT be shared externally, including in email signatures or PowerPoint presentations.
• It is important to respect the brand book, as it represents our freedom within a defined framework. This includes adhering to font usage, colors, and other elements.

Accessibility notes:

Colors: They need to use high-contrast colors to make the emblem easily distinguishable. Ensure that the colors complement each other and provide enough contrast to be readable for all.

Fonts: Ensure that the weight chosen is large enough to be legible in various contexts.

Simplicity: Keep the design simple and avoid too many details. A complex logo can be hard to identify and understand.

Scalability: Ensure the logo looks good at different sizes. It should be clear and recognizable whether it’s on a small poster or a large one. In this sense, adding slogans or long text is not recommended, as difficult to read in small sizes.

AVOIDING THE OVERUSE OF EMBLEMS

When considering the inclusion of additional logos or emblems in your communication, it is important to question their necessity. Here are several reasons to carefully evaluate their usage:

1. Dilution of impact of Danone logo: Including too many logos can diminish the impact and visibility of Danone’s logo, which should take precedence.
2. Visual clutter: Excessive logos can create visual clutter in communication materials, detracting from the overall credibility and professionalism of the brand.
3. Confusion and inconsistencies: Overuse of logos can disrupt visual hierarchy, potentially overshadowing the most vital content and causing confusion among the audience.
4. Aesthetic issues: Utilizing homemade emblems or logos may result in an unprofessional or unappealing appearance for the communication materials.
5. Legal and licensing concerns: Using additional logos may raise intellectual property issues, misrepresentation concerns, or regulatory and compliance problems. It is vital to consider legal implications before incorporating any additional logos.

For all these reasons, it is advisable to consult with your manager to determine the necessity and appropriate usage of logos or emblems. 

The Danone logo unites all of us globally. We strongly recommend using the Danone logo consistently in all email signatures and business cards. This practice reinforces our identity as one united company, emphasizing our collective strength and shared values. Therefore, we encourage you to prioritize the use of the Danone logo whenever possible to enhance brand cohesion and recognition. Email signature and business card logos Note: Please contact your local communication team to obtain the appropriate template for your email signature and business cards. 

Note: Please contact your communications manager or the Danone corporate brand team if you have any questions regarding the email signature or business card templates. 

Incorporating external awards or local campaigns into your email signature is permissible and serves as a fantastic way to highlight our accomplishments. However, it is crucial to have the oversight of the local communication team to ensure that the communication and templates remain up-to-date and in line with our current messaging. If there is a need to incorporate external awards or local campaigns into your email signature, they should be placed under the Danone logo and horizontally aligned and centered in respect to the Danone logo.

 For business reasons, it can be necessary to link the Danone brand to one or more local consumer brands. In this case, always use the Danone logo on the left side of the lock-up and the local commercial logo on the right. The Danone logo must always be more prominent than the other logos.

DIVERSIFIED USES OF HOLDING SHAPES The guidelines for using holding shapes to create white space to place the logo are applicable across all forms of composite signatures and any initiative that includes the watercolor logo. Holding shapes can be rectangular or circular. When rectangular, they can be used to create footers, headers, or margins, allowing for a more standardized positioning of the logos. We recommend separating into two clear styles: traditional applications for signatures with multiple logos, and more curved and generous white areas for single endorsements.

SEPARATION LINE AND HIERARCHY A separation line should be used between the Danone logo and its commercial brands. The guidelines for positioning this separation line are detailed on page 35. The Danone company logo should always be placed first (on the left side) and above the commercial brands, as this position holds the highest prominence.

MULTIPLE LOGOS FOOTER AND MARGIN When it is necessary to feature multiple logos on the same graphic piece, opt for a traditional white footer with the brands displayed side-by-side, adhering to the provided proportions, or use a white side margin with the logos arranged vertically.

SINGLE ENDORSEMENT CIRCLE SHAPES When Danone is endorsing a single brand, it is possible to use holding shapes to explore more advantageous placements.

DIVERSIFIED USES OF HOLDING SHAPES The guidelines for using holding shapes to create white space to place the logo are applicable across all forms of composite signatures and any initiative that includes the watercolor logo. Holding shapes can be rectangular or circular. When rectangular, they can be used to create footers, headers, or margins, allowing for a more standardized positioning of the logos. We recommend separating into two clear styles: traditional applications for signatures with multiple logos, and more curved and generous white areas for single endorsements.

SEPARATION LINE AND HIERARCHY A separation line should be used between the Danone logo and its commercial brands. The guidelines for positioning this separation line are detailed on page 35. The Danone company logo should always be placed first (on the left side) and above the commercial brands, as this position holds the highest prominence.

MULTIPLE LOGOS FOOTER AND MARGIN When it is necessary to feature multiple logos on the same graphic piece, opt for a traditional white footer with the brands displayed side-by-side, adhering to the provided proportions, or use a white side margin with the logos arranged vertically.

SINGLE ENDORSEMENT CIRCLE SHAPES When Danone is endorsing a single brand, it is possible to use holding shapes to explore more advantageous placements.

The Danone logo brings us together on a global scale, reinforcing our identity as one unified Danone company. We encourage using the Danone logo across all communication channels, including email signatures. Occasionally, you may need to employ a distinct logo for specific projects, teams, or initiatives due to business requirements. Wondering which logo is in line with our brand guidelines? Follow this simple decision tree to guide you. For further details on this matter, please reach to our corporate brand team. 

If, for a business reason, there is a need to consider an exception to any logo directive that is part of the brand book, a process is in place to evaluate the reason and make a decision. 

BOLD AND BLUE At the heart of our brand is the blue color, inspired by our logo and the world around us. It is delivered with depth and energy and is supported by a naturally positive palette.

PRIMARY PALETTE This palette consists of our three core blue brand colors, which we recommend using in our communications to help ensure consistency. White provides our main background color and is an essential part of the Danone brand, allowing the full color version of our Child Star to stand out. 

Did you know?

• Pantone® Codes are mainly used in professional printing, particularly in situations where color accuracy and consistency are critical.
• RGB Codes are used for digital displays, such as websites, social media graphics, and anything viewed on screens (monitors, screens, smartphones, etc.).
• CMYK Codes are used in full-color printing processes, such as offset printing and digital printing.
• Always consider where and how your design will be used and choose the appropriate color code accordingly 

A secondary color palette has been selected to enhance and complement the palette previously presented here. Like the other colors, the secondary palette also has a natural depth and energy to reflect the world around us. The secondary palette was inspired by our commercial brand colors. It supports our corporate communication and reflects our mission to bring health through food to as many people as possible.

When used in combination with our primary palette, the secondary colors will help us build our communications, connecting to the natural elements, expressing joyfulness, and delivering our brand values.

Various combinations of color palettes are possible to create different visual layouts:

• One approach could be to lead with blue and white backgrounds, using only the primary palette of Danone.
• Another approach could be to use predominantly the primary palette but accentuated by one secondary color palette.
• Finally, the relationship can be inverted to emphasize the secondary colors, using them on backgrounds instead, but always in combination with the primary colors.

It’s possible to create white space by employing holding shapes or constructing stripes using a modular grid. Opening up white areas allows the application of our primary watercolor logo and a greater presence of the Danone brand.

Note: The secondary palette must always be used in combination with the primary palette, not alone.

Another way to balance primary and secondary colors is by using a modular grid to create color stripes in the layout. That allows you to create white or blue areas for a more institutional application of the Danone logo. When using colored stripes, do not use the highlighters in the text.

Note: The use of highlighters in the text is not recommended when using colored stripes.

USING OUR COLOR PALETTE:   EXAMPLES

Tinted colors should only be used in interior design and in some digital applications, and never for general communications. Three sets of tint values can be used: 60%, 30% and 10%, as shown below.

Note: The use of gradient or patterned backgrounds is not allowed as it goes against the style of our brand, increases complexity, and reduces contrast and legibility.

Danone One is a contemporary font family designed exclusively for Danone’s corporate brand. The design is inspired by the company’s rich heritage, colorful imagery, and extensive tapestry of typographic archives; this provides distinct letterforms and a unique tone of voice for our brand.

Danone One is a versatile voice that connects the brand’s past, present and future. The font styles are designed with legibility and accessibility in mind; distinctive forms create a comfortable rhythm, offering clarity in long paragraph settings. Its range of styles that include condensed and standard widths, offer maximum flexibility for use in complex typographic layouts. 

Note: Our primary font is named “Danone One.” The inclusion of the word “One” in the font name aligns with the essence of our brand signature, “One Planet. One Health.” The font name emphasizes our commitment to unity and the interrelation between the health of people and the planet.

Danone One Font is the main vehicle for Danone communications. It is imperative to use it for headings and titles in all major communications, and consistently apply it in body text throughout.

Danone One Font must be utilized in:

• External campaigns
• PPT presentations
• PPT and Word templates
• Canva designs
• Websites and digital platforms
• Letterheads, business cards
• Internal materials, templates, and platforms 

Note: For further assistance on developing Danone One Font in non-Latin alphabets, please contact the Corporate brand team.

Note: Danone One Font supports Latin extended alphabets exclusively. If you require communication in a different alphabet, kindly liaise with your local communications team to ascertain the suitable font for your language.

CALIBRI

Calibri is the default typeface of Microsoft Office and many other Microsoft software applications.

This is the mandatory font to be used in email text and email signatures to maintain consistency in the look and feel of our emails when reaching the external world, as the conversion font for Danone One cannot be guaranteed.

NOTO SANS

Noto Sans is available via an open source license, it cover 150 scripts (collection of letters and other written signs).

Noto Sans is the default font to be used for alphabets not covered by Danone One Font.

NEUTON

Neuton is a free open source font avalible to download on Google Fonts

To be used in subheadings, quotes, and additional text to provide support for external materials.

NUNITO

Nunito is a free open source font avalible to download on Google Fonts.

To be used in subheadings, quotes, and additional text to provide support for internal campaigns.

Following the principles of simplicity, functionality, and consistency in Danone’s identity, highlighters should only be used to emphasize the most relevant information, always using the Danone One Font (or Noto Sans as it is the alternative and primary font for non-Latin alphabet languages)

Highlighting should not be employed solely for aesthetic reasons; rather, it should serve to focus on a more meaningful word or phrase in the message.

This enhances readability, making it faster and clearer. We offer three different ways to highlight texts, each with varying stroke thicknesses and positions.

Higlighters can be applied with different font styles in upper and lowercase.

Combined with our Danone One Font, the highlighter serves as a powerful asset of our identity. It offers numerous possibilities for color combinations, allowing us to emphasize the message and its relevance effectively. 

Note: Please ensure the color combination is aligned with the main principles of accessibility, offering good contrast and readability.

Hierarchy is communicated through differences in font weight, size, line height, and letter spacing. The type scale organizes styles into roles like headlines, titles, and body text. It is recommended to follow the suggestions provided here to ensure a well-organized design; consider implementing contrasting elements when appropriate.

SECONDARY TYPOGRAPHY

Neuton and Nunito are secondary typefaces that can be used for additional content in storytelling.

They must always be used together with primary typography Danone One Font. They are especially useful in motion graphics, thematic layout sets, and large campaigns. Use just one secondary typography per communication. For example: Danone One Font and Neuton on a digital campaign; Danone One Font and Nunito on an internal campaign.

Secondary typography should never be used as headline in a single piece or as body text.

Real people (Danoners, farmers, people from Danone community projects, etc.) can bring an authentic and relatable element to the images. This can enhance the overall impact of and engagement with the visuals. Authenticity also comes from capturing genuine moments that depict empowerment, spontaneity, and teamwork; favor in particular instances where people are engaged in fulfilling activities or are achieving their goals. 

Imperfections set individuals or experiences apart from the standardized or idealized versions. They reveal the human touch, uniqueness, and vulnerability. This authenticity forges a strong connection between people, evoking emotions and telling stories. In nature and food, imperfections are abundant and contribute to the beauty of the world, reflecting the diversity and unpredictability of natural variation. 

Use photography as a storytelling tool to create empathy and evoke emotions in the viewer and also strengthen the connection with our planet and the world around us. Whenever possible, look for meaningful images with true stories behind them. 

Strive to capture images in real, unposed environments. Avoid staged setups to capture the authenticity of everyday life. 

Note: Explore wider and deeper angles. Different cuts can be made later in post production.

Look for strong, directional light sources that add depth, contrast, and dimension to your images. Experiment with different times of day to capture the desired lighting conditions. 

Explore outdoor settings as they provide a sense of freedom, expansiveness, and a connection with nature. 

Note: In cases where it is necessary to use artificial light – such as products and indoors contexts - try to create lighting that provide natural contrast and smooth shadows

 Use as many Danone assets as possible. This includes people – Danoners, farmers, community project participants we support, among others. In addition showcase elements of nature that are linked to Danone, such as the mountains that serve as our water sources, farms, and the ingredients in our products. This approach emphasizes our clear ownership and strong brand identity 

When Danone content is not available and photo-shooting is not possible, we can still add a touch of Danone by adding some shades of blue to the picture. Select a specific area of the image, such as a clothing item, an object, or part of the background and color it in one of the blues of our main palette.

Highlight the diversity of people in your environment and local context to establish a stronger connection with your local audience. 

When photographing products, it’s crucial to strike a balance between showcasing the product, capturing the consumption moment, and highlighting the interaction between people. Product labels should not be the primary focus of the photograph; instead, emphasize the authentic connection between people, the product, and the experience. 

Note: Please make sure to use the latest and local packaging

Please reach out to your local legal team to discuss and ensure that all intellectual property and image rights are secured with your agency and/or any relevant third parties. They are our best allies to assist you in securing the use of your images. 

An important resource utilized in our photography is cut-out images on flat primary color backgrounds. This feature plays a crucial role in cleaning up cluttered backgrounds and integrating more of our primary colors into the layouts. 

This feature should only be applied to portraits of people, not objects or other elements. The individuals depicted should reflect both the diversity of our audience and the diversity of Danoners themselves. Spontaneous poses and accessories are welcome to infuse more personality into each portrait.

It’s interesting to explore portraits in rounded masks with profiles facing right, creating a clear reference to our logo’s child star.

This link will take you to danone-assets.com (DAM) which will host all our images. To find them, log into danone-assets.com then search assets and filter them: select “Danone Corporate” among the available brands and “Stock Assets” among the assets group. 

At Danone, our corporate brand style is all about simplicity, functionality, and clarity. This is why ornamental elements like shapes, icons, and illustrations should be used sparingly, because overloading our communications with these elements can overwhelm our audience, making our messages feel cluttered and hard to follow, ultimately diluting their impact and focus. Moreover, not all visual elements are universally understood. This can lead to misinterpretations and a lack of inclusivity. Not everyone can easily interpret visual cues, especially those with visual impairments. Relying too heavily on visuals can unintentionally exclude individuals. For these reasons, we recommend using ornamental elements only when absolutely necessary. When we do use them, it’s crucial to maintain a consistent style, in respect of our brand book, to ensure that our communications remain coherent and impactful.

We can use rectangles or circles as photo masks or text boxes. These geometric shapes build a structured identity based on simple grid layouts

Rectangular shape

Circular shape

These shapes can be used to mask images. Applied over different background colors, they create different contrast frames and dynamic layouts.

The rectangular shape can serve as a “bleed” (i.e., printing that goes beyond the edge of where the sheet will be trimmed) on one side of the layout, providing versatility to adjust easily to various formats. With its construction based on a grid structure, it ensures a clean and organized appearance.

Rectangular shape 

The circular mask can be applied as a complete circle or with a partial bleed, offering a unique focal point to the images.

As a text box:

Shapes can also be utilized to establish an open space of flat color, offering a dedicated area for the placement of clear and legible text.

Circular shape  

Another important feature is category shapes, inspired by our iconic packaging. They should only be used in the communications of their respective category. Just like holding shapes, they can be used for masking images or as areas for inserting text. Utilize these shapes in conjunction with images of pertinent ingredients and / or in alignment with our business guidelines: For plant-based products, showcase pictures of the ingredients used, such as soy or almond. When representing the water category, please refrain from using images of waterfalls, flowing rivers, or lakes. Instead, signify the source of our water, which originates from groundwater. When promoting the dairy category, ensure the use of pictures that match the fruit or ingredient used in the formulation. For the SN category, adhere to the guidelines for photography and do not use children under 1 year old. Use pictures that truly represent reality.

Note: Do not try to reconstruct the category shapes. Use the files provided along with this manual. New category shapes can only be created with approval from the Danone corporate brand team.

Note: For any external communication piece, please check with your Regulatory and Legal Team first. 

Category shapes serve as effective text boxes, perfectly containing the entire of the text within its boundaries. The shapes can be utilized in conjunction with combinations of primary and secondary colors, as well as placed over photographic backgrounds. With shapes embracing the text, we give the categories a voice that can emphasize key information in the narrative. 

WHAT IS THE PURPOSE OF USING ICONS?

Category icons can be used to illustrate category messages in a quick and efficient way. They help us to improve the information, highlight specific parts of the content, and bring more insights regarding content. They can also be used as an integrated illustration and help to support the subject they represent.

3 TYPES OF ICONS

Our icon style includes 3 versions to add variety, impact, and engagement to all our communications. These icons can be used for internal and external communications.

Note: Do not try to reconstruct the category icons. Use the files provided along with this manual. New category icons can only be created with approval from the Danone corporate brand team.

Note: If you need further information about icons for segments in each category, please contact your local communication team.

KEYLINE

Use the keyline icons on dark colored backgrounds.

SOLID

Prefer the plain icon on a white or light colored background.

WITH A BACKGROUND

Icons can be used with a background when they need to stand out (e.g., there are lots of visual elements). 

SUB-ICONS FOR CATEGORIES Category icons aren’t sufficient to depict the various segments of Danone’s categories or product lines internally, which are outlined in marketing plans or financial reports. To maintain a common understanding of these concepts within Danone, we have compiled them in a global taxonomy, akin to a comprehensive dictionary managed by our global Masterdata teams, who are the custodians of this taxonomy. It is imperative to follow the governance surrounding the creation of these icons for our categories, ensuring that we do not alter this taxonomy. That is why additional subcategory icons were created to fulfill this requirement, harmonized in Danone’s brand style.

Note: If you need more information about the sub-icons for categories, please reach out to the Danone global team.

OTHER ICONS When there is a need to create other icons, not related to our categories or product lines, keeping our brand style and rules is key to being impactful while staying consistent with our brand.

RULES

• Create a 180px x 180px file in Adobe Illustrator
• Using an 8pt keyline stroke, begin to draw your required icon
• Ensure your icon is simple and clear, and in keeping with the current icon library
• Once your icon is complete, expand the keyline so you are left with a solid graphic asset
• Color your icon appropriately based on the category you are creating it for
• The icon(s) created should never be displayed smaller than 25px for legibility reasons 

Creating effective illustrations for communication purposes involves several key principles:

CLARITY AND SIMPLICITY Ensure that illustrations are clear and straightforward. Avoid unnecessary details or ornamental shapes that might confuse the audience, especially in a learning context. The goal is to make complex concepts easier to understand.

RELEVANCE Illustrations should be directly related to the content they accompany and the topic they illustrate. They should enhance understanding and not distract from the main message.

CONSISTENCY Use Danone’s brand style and assets (such as colors, fonts, shapes, among others) to maintain a cohesive look throughout your illustrations. ACCESSIBILITY Ensure that illustrations are accessible to all, including those with visual impairments. Use high-contrast colors and provide text descriptions for important visuals.

CULTURAL SENSITIVITY Be mindful of cultural differences and ensure that illustrations are inclusive and respectful of diverse backgrounds.

STORYTELLING Use illustrations to tell a story or explain a process. This can make the content more memorable and easier to understand. I

We aim to leverage the equity circle This is work in progress. More comprehensive guidelines to come.

Depending on the available space and number of colors being printed, either our vertical or horizontal logo should appear on the back of packs. Different options are available for backof-pack usage and the following decision hierarchy should be followed:

1. Single-color: Pantone® 300 C if this is the color available on the label
2. White: If the color white is available and there is enough contrast
3. Brand color: The logo can appear in a flat product brand color if white is not an option. For example, when white is not available on the label or in the case of a transparent label.

The use of any of these options is subject to technical and printing restrictions.

POSITION The logo on the back of the pack should always appear without the signature. Whenever possible, it should be positioned next to the consumer service information.

Note: The logo without signature is to be used on packaging only, never at corporate leve

Note: Specific back of packs technical guidelines will be refreshed and available in “Danone Company Brand” group on workplace. Contact the corporate brand team for more information regarding packaging and printing solutions or logo for packaging.

BRAND LINKAGE DEVICE

Although our signature’s official writing in text is One Planet. One Health – which uses an initial capital letter on each word, word spaces, and a full stop separating the two phrases – on social media, to follow the digital codes, we will always use: #OnePlanetOneHealth so that the signature reads effectively as one word. On social media, the recommendation is to use #Danone #OnePlanetOneHealth to maintain the proximity and attribution to Danone at all times.

#Danone #OnePlanetOneHealth

Note: For SN category, please first check with your Legal and Regulatory departments.

GUIDELINES TO USE #DANONE #ONEPLANETONEHEALTH

When using our # make sure that the content is relevant to the meaning of our signature “One Planet. One Health”. Below are some examples of topics where it would be appropriate or not to use our #.

DO’S

• Improved product recipes focusing on health benefits

• Product launches looking to improve dietary habits

• Sports events

• Sustainability content: B Corp, Danone Ecosystem, Danone Communities

• Employer branding

DON’TS

• Team conferences or seminars

• Promotional events

• TV spots

• Brand promotions not connected to the topic (e.g. Fashion Week)

USING THE DANONE LOGO IN WEBSITE FOOTER

On Danone commercial brand’s websites, the logo can be placed in the footer, following the logo’s application recommendations. The logo must be applied in watercolor as much as possible (on white backgrounds) or in white when the footer is colored.

DO’S

•Prioritize horizontal or linear versions of the logo, as they optimize the footer space better

• Link the Danone logo with the Danone company corporate website url

• Only apply the logo without signature if there is no space to use any of the minimum sizes versions

DON’T s

•Do not apply the logo below the stipulated minimum size or without a safe clear space

• Do not apply the logo in colors other than the primary or white version

These email signature and business cards rules apply to everyone in Danone. Please ensure consistency between your business card and email signature, including personal details and logos

TYPOGRAPHY For the email signature, use the Calibri font as defined in our system and use bold for emphasis. For the business card, you can use our proprietary font – Danone One Font.

LOGO The logo is placed in the top-left of the card. Both primary and secondary cards should keep the same structure. John Smith Director Controlling Finance Team

Note: For employees in roles facing commercial audiences such as HCPs, please validate the need to use an alternative business card and email signature with your N+1 and your local communication team before reaching out to the corporate brand team.

Note: The secondary version of the business card is one-sided; all information is on the same side. If you need to print this option, please contact your communication team.

The version including the corporate brand logo lock-up is only possible when business motivation requires it and only specific Danoners facing commercial audiences such as HCPs can use them and only after obtaining approval from their immediate supervisor (N+1). The same master rules must be followed for both color and typography

Note: The secondary version of the business card is one-sided; all information is on the same side. If you need to print this option, please contact your communication team.

Note: As an exception, the Nutricia primary logo (full-color gradient version) will be used without the signature in the lock-up for the email signature and business card. This is to avoid diluting the messaging transmitted by Danone’s signature - One Planet. One Health. For more details about Nutricia or other Danone brands’ logos, please refer to their respective brand books.

Note: The business card secondary version is recto-verso; all info are on the same side. If you need to print this option, please contact your communication team. 

Note: Some of our devices, such as laptops and mobiles, are portable and can be used outside the office. Applying stickers to them implies tagging them as Danone assets, potentially making them more vulnerable to theft or compromising the privacy of our conversations in public places. Therefore, we advise against using these assets on your devices.

Scenarios where printing is limited to one color. Linen bag Printing merchandising can significantly impact the environment. Producing and printing require large amounts of paper, ink, plastic, and energy. Additionally, these materials often end up in landfills, contributing to waste and pollution. Producing short-lifespan materials for timed internal campaigns, must be avoided. Instead, for campaigns and seasonal topics, embrace more sustainable digital communication assets. Use printed materials like t-shirts, lanyards, and mugs only when necessary, ensuring they are Danone-branded for long-term use.

For accessibility matters, color contrast must be taken into account when choosing colors from Danone’s palette, especially in digital environments. Don’t forget to verify the colors and text contrasts by visiting this site: Color contrast checker analyzer tool | Adobe Color

The position of the logos on the flag must reflect the desired hierarchy. The most prominent brand should always be at the top of the flag, taking up more space; while the other brand should be in a smaller space at the bottom of the flag.